Wondering how you can increase your Instagram sales? Every time you go onto Instagram, you see people and brands killing it with marketing their shops on Instagram without paying for advertising. Trying every way to get noticed and people clicking on your post, but all you get is the sound of crickets.
In this blog post you will learn how to set up your Instagram account for success, leverage influencers, get followers organically and the power of offering incentives to your followers. Each of these 4 steps is to enable you to increase your Instagram sales.
Setup your Instagram business account for success. When setting up your Instagram account, you need to first know what your goal is for using Instagram. Create brand awareness, to build your email list or is it the primary social media platform you will use and your aim is to generate sales?
After you have identified this you want to create
- Eye catching cover picture
- Logo for your profile picture
- Bio with a big reason why they want to click through such as a discount code
Instagram has over 500 million active users with over 300 million active users daily. 80% of those users are outside the USA, 4.2 billion likes every day and over 95 million photos and videos uploaded every day. This is simply wonderful and a goldmine for online marketers and business.
Those statistics should send a signal to your nerves and let you understand how important Instagram could be for your business. The issue is that, how do you get on Instagram and acquire followers that will become your loyal customers. Follow these steps and guidelines to get those loyal customers.
This is the most easiest and quickest way to set up your Instagram account. It will automatically allow you to follow your friends that are already on Instagram and in turn they will follow you too. Your friends and family will be the first followers on Instagram which will help boost your profile and get you ready.
The most important thing on Instagram is the quality of your photos. Make sure your photos are of high quality before posting them on Instagram. High quality photos on Instagram help you get more likes, comments and more followers. Pushing you up the ladder and on top of all your competitors within the same niche. If you are taking the pictures with a camera, make sure the lighting and focus are right to get you the right photos you need to go viral on Instagram.
Do you remember your first day at school? Like your first day in school, no one knows you and the only way people will start interacting with you is by you taking the first step to say hi or introduce yourself to them. Liking other peoples photos creates that first step.
People visit your profile and decide to follow and also like your photos. This is how you start growing your network on Instagram. Plus you are getting engagement which will get you on top of news feeds.
Growing your followers on Instagram can be done quickly just by following others. Now I am not suggesting you follow anybody, but to be strategical. Biggest benefit of following others, they decide to follow you back and create a connection between you both. This helps increase your followers and likes on photos you have on your profile. Follow others to get more followers.
As suggested earlier be strategical in who you follow. A typical strategy is to follow micro influencers in the same niche. Whatever you do do not start ghosting or using the follow un-follow strategy.
Interact with the posts of the people you are following. Interacting with posts will get you noticed by your target market and generate more followers for your own account.
This method takes more time and work but it surely pays off. When you comment on other people’s photos, you increase the chance of them following you and liking your photos too. Just take some time out of your social media marketing timetable and comment on other people photos to increase your followers.
Influencer marketing is a growing trend in marketing a product or service and has a huge impact on brand awareness and sales. So what exactly are influencers, how do you choose the right influencers and how can you collaborate with micro influencers? According to a study by Expercity, over 80% of customers more more likely to go for products or services recommended by micro influencers.
There’s three main social networks you should use for influencer marketing; Facebook, Instagram, and YouTube. With influencer marketing, the first thing you need to know is if the fans are not relevant, it will not do well. For example if you are selling health food products you want an influencer where they are aligned with the product.
You can work with influencers by exchanging their time for your product. For example, you find an influencer in your niche and you send them the product in exchange for them using and reviewing the product on social media. This method is normally accepted by micro influencers. Micro influencers, are influencers with a fan base of less than 100,000. Targeting influencers with larger fan bases, you may need to negotiate a fee. When you have found your influencer they need to be talking about your product on social media for a minimum of 3 months so that you can see any impact and increase Instagram sales.
Ecommerce giant Amazon has an influencer program for its affiliates in hopes of recruiting stars from YouTube, Instagram and Facebook to tout products on its site. Amazon is not the only big brand using micro influencers. Fiji Water uses fashion blogger, Danielle Bernstein to run marketing campaigns using videos to show how the product fits in with working out in a gym. Mercedez Benz is also adopting the micro influencer marketing strategy by using Instagram influencer Loki the wolf dog and his owner. Mercedez Benz used them by showing an ad of their car driving through the mountains.
As you can see large brands are using micro influencers, so you too can start collaborating with micro influencers. Always remember, do not just look at the micro influencers fan base size but how much engagement they have.
Micro influencers have modest followings, typically in the 10,000 to 100,000 range. Unlike celebrities or public figures, they are social media content creators who frequently talk about their interests, from fashion to fitness. Despite their low numbers, they boast a much engaged audience that some high level influencers can not beat. They may have fewer people looking at them, but these people care a lot about what they post or write about. Aside from that, they have better targeted and niche followings. This allows advertisers to target a more specific demographic with their intended market, all at a cost effective way.
With all the benefits of micro influencers, how do you start to collaborate with micro influencers?
Use your target audience and demographic to look for the right fit. You can make use of third party influencer software or find the services of influencer networks to find who will represent you. If you do not have the money, try searching relevant keywords and hashtags in Instagram or Twitter. The key here is to build authenticity. People will most likely interact with the influencer if they feel that what they posted is genuine and real. Hence, you should only tap the influencers that directly appeal to your target audience.
The power of micro influencers can come in the form of numbers. Instead of using money to interact with one high following influencer, build an army of micro influencers instead. Doing this will help you drive exponential reach and higher engagement without the high cost. It also helps you develop buzzworthy content that delivers you more sales.
Do not just ask your micro-influencers to post sponsored content. Partner with them for content creation. By doing this, you have the power over what content to distribute and how it will be created. At the same time, you can curate the content created by these influencers to build your social media presence.
Why not just go straight to a macro influencer, surely they have a larger following and so you will get more brand awareness. Sure using macro influencers will get you more brand awareness, having Oprah Winfrey talking on her TV show about how great a product is. Or having a celebrity promoting a product on an ad is going to increase brand awareness and generate sales. What macro influencers do not have what micro influencers have in leaps and bounds is higher engagement on social media. On social media, micro influencers can show themselves using the product, showing how it fits into their lives and giving a review. An audience do not see this as a direct advertisement and so are engrossed in what is being said and thus more likely to generate sales.
Leveraging micro influencers can be the best way for your business to drive higher engagement and create better conversations with your audience. Influencer marketing is a growing trend and not something businesses of any size can ignore.
Instagram is an amazing platform that allows you to identify your most loyal followers and increase your Instagram sales. People that constantly like your images and short videos posted on your Instagram account deserve some kind of recognition or reward.
Followers’ recognition and appreciation is a creative way of motivating them and encouraging them to keep liking and sharing your pots. While there are no industry-specific incentives that can be offered to your audience, always ensure that the rewards you offer are relevant to your brand and play a part in your brand promotion. In addition to that, do not offer incentives produced by your competitors because you will be promoting your competitors rather than your own business by doing this.
Successful Instagram businesses have offered incentives such as backstage entries to concerts, fashion shows and other related events that might interest their customers. However, you should be cautious not to overdo this strategy. Do not offer too many incentives to an extent that your operational costs go beyond the profits gained from such incentives. It is difficult to calculate the exact profit gained from internet marketing efforts. It is for this reason that you are advised not to offer too many incentives that you will later be unable to account for.
Other incentives that can be offered to loyal followers include promos and discounted codes. While these are the most commonly used incentives, they work best for retail brands. Therefore, ensure that that the incentives you offer your loyal followers are compatible with your brand. That aside, it is important to keep track of the frequencies of providing these incentives. This makes your audience eager to be part of your incentives by constantly checking on your Instagram postings. Consequently, providing incentives and rewards can go a long way in promoting your business on your Instagram.
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